{"product_id":"tokio-inkarami-platinum-shampoo","title":"Tokio Inkarami Platinum Shampoo","description":"\u003cp\u003eTokio Inkarami Platinum Shampoo is a professional-grade cleansing shampoo for damaged, chemically treated, or heat-stressed hair that needs gentle care without sacrificing a deep clean. The creamy, low-irritant formula lathers into a light, airy foam and rinses away easily, leaving hair feeling soft and never stripped, even on the most fragile strands.\u003c\/p\u003e\n\u003cp\u003eIt's designed as the opening step of the Tokio Inkarami routine, used before Tokio Inkarami Platinum Treatment to prepare the fiber for deeper repair. Built around taurine-based amino acid cleansers and hydrolyzed keratin, the shampoo cleans the scalp and hair gently while coating the fiber to ease detangling and add shine; when paired with the matching treatment, reactive keratin penetrates the hair to help repair visible damage from color, heat, and styling.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTaurine-based amino acid cleansers\u003c\/strong\u003e clean gently without stripping fragile or colour-treated hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed keratin\u003c\/strong\u003e coats the fiber for easier detangling and immediate shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFullerenes\u003c\/strong\u003e help protect hair from everyday environmental stress\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLight, creamy lather\u003c\/strong\u003e rinses clean without weighing hair down\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorks in sync with Tokio Inkarami Platinum Treatment\u003c\/strong\u003e for a deeper repair effect\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle enough for frequent use\u003c\/strong\u003e on damaged, brittle, or chemically treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"product-page--block\" data-product-block=\"\" data-block-type=\"collapsible-row\" data-fit-together=\"true\"\u003e\n  \u003ccollapsible-row-root class=\"collapsible-row--root\" style=\"display:block;\"\u003e\n    \u003cdiv class=\"collapsible-row--wrapper\"\u003e\n      \u003cbutton type=\"button\" class=\"collapsible-row--toggle\" aria-expanded=\"false\" tabindex=\"0\"\u003e\n        \u003clabel class=\"collapsible-row--heading\" data-item=\"nav-text\" for=\"body-faq-platinum-shampoo-1\"\u003eCan this shampoo be used on colour-treated hair?\u003c\/label\u003e\n        \u003csvg class=\"icon--root icon--chevron-down\" width=\"10\" height=\"6\" viewbox=\"0 0 10 6\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cpath d=\"M5 4.058 8.53.528l.707.707-3.53 3.53L5 5.472.763 1.235 1.47.528 5 4.058Z\" fill=\"#000\" fill-rule=\"nonzero\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\n      \u003c\/button\u003e\n      \u003cdiv class=\"collapsible-row--content-wrapper\" data-transition-item=\"viewport\" data-transition-type=\"fade-in\" data-transition-trigger=\"custom\" data-transition-active=\"false\" style=\"height: 0px;\"\u003e\n        \u003cdiv id=\"body-faq-platinum-shampoo-1\" class=\"collapsible-row--content\" data-item=\"rte-content\"\u003e\n          \u003cp\u003eYes. It's formulated to gently cleanse coloured, bleached, or chemically treated hair without stripping colour vibrancy, while helping prepare the fiber for the Tokio Inkarami Platinum Treatment that follows.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/collapsible-row-root\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-page--block\" data-product-block=\"\" data-block-type=\"collapsible-row\" data-fit-together=\"true\"\u003e\n  \u003ccollapsible-row-root class=\"collapsible-row--root\" style=\"display:block;\"\u003e\n    \u003cdiv class=\"collapsible-row--wrapper\"\u003e\n      \u003cbutton type=\"button\" class=\"collapsible-row--toggle\" aria-expanded=\"false\" tabindex=\"0\"\u003e\n        \u003clabel class=\"collapsible-row--heading\" data-item=\"nav-text\" for=\"body-faq-platinum-shampoo-2\"\u003eDoes it need to be used with the matching treatment?\u003c\/label\u003e\n        \u003csvg class=\"icon--root icon--chevron-down\" width=\"10\" height=\"6\" viewbox=\"0 0 10 6\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cpath d=\"M5 4.058 8.53.528l.707.707-3.53 3.53L5 5.472.763 1.235 1.47.528 5 4.058Z\" fill=\"#000\" fill-rule=\"nonzero\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\n      \u003c\/button\u003e\n      \u003cdiv class=\"collapsible-row--content-wrapper\" data-transition-item=\"viewport\" data-transition-type=\"fade-in\" data-transition-trigger=\"custom\" data-transition-active=\"false\" style=\"height: 0px;\"\u003e\n        \u003cdiv id=\"body-faq-platinum-shampoo-2\" class=\"collapsible-row--content\" data-item=\"rte-content\"\u003e\n          \u003cp\u003eIt can be used on its own, but pairing it with Tokio Inkarami Platinum Treatment is where the range's signature effect shows up — reactive keratin from the treatment penetrates hair already prepped by the shampoo, working together for a deeper repair result.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/collapsible-row-root\u003e\n\u003c\/div\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"Can this shampoo be used on colour-treated hair?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes. It's formulated to gently cleanse coloured, bleached, or chemically treated hair without stripping colour vibrancy, while helping prepare the fiber for the Tokio Inkarami Platinum Treatment that follows.\"}}, {\"@type\": \"Question\", \"name\": \"Does it need to be used with the matching treatment?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"It can be used on its own, but pairing it with Tokio Inkarami Platinum Treatment is where the range's signature effect shows up \\u2014 reactive keratin from the treatment penetrates hair already prepped by the shampoo, working together for a deeper repair result.\"}}]}\u003c\/script\u003e","brand":"Tokio Inkarami","offers":[{"title":"200 ml","offer_id":54793825124693,"sku":null,"price":62.0,"currency_code":"EUR","in_stock":true},{"title":"400 ml","offer_id":54793825157461,"sku":null,"price":98.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/0166\/5621\/files\/tokioinkarami_ie_platinum_shampoo-2x.png?v=1788090361","url":"https:\/\/www.aiyabeauty.at\/products\/tokio-inkarami-platinum-shampoo","provider":"Aiya Beauty Care","version":"1.0","type":"link"}