Davines Oi Shampoo

Davines OI Shampoo is a creamy, luxurious daily shampoo designed for any hair type, with particular benefit for frizzy, damaged hair, or healthy hair that simply wants extra care. The soft, velvety lather glides through wet hair and rinses away easily, leaving strands feeling instantly softer, silkier, and full-bodied. Every wash turns into a small, indulgent ritual, finished with a warm, lasting fragrance that lingers gently on the hair.

Used as the first step of the OI routine, the shampoo is massaged into wet hair and scalp, distributed through the lengths, then rinsed thoroughly, and can be followed by OI Conditioner or OI Hair Butter for extra shine, or OI All In One Milk for added frizz control and heat protection. The formula is infused with roucou oil, rich in antioxidants, beta-carotene, and vitamin A, which helps reduce damage from external aggressors and styling, contributing to a silky finish. Hair feels gently but thoroughly cleansed, deeply hydrated, and visibly shinier with every wash.

Key Benefits

• Roucou Oil supplies antioxidants, beta-carotene, and vitamin A that help reduce damage from external aggressors
• Gentle Cleansing lifts away buildup without stripping hair of moisture
• Intense Hydration leaves hair feeling soft and full-bodied from the first wash
• Detangling Effect makes hair easier to comb through, wet or dry
• Visible Shine boosts natural radiance and a silky finish
• Suitable For All Hair Types with added benefit for frizzy or damaged hair
• Long-Lasting Fragrance creates an indulgent, spa-like wash experience